Generating attention through google ads and getting clicks on them now and then is a problem of its own. Ad relevance according to Google is simply how an ad campaign matches the search criteria of a user. There has to be a proper balance between the right keywords, ads, and post-click landing pages. The reason why Ad relevance is important is that it leads to higher quality scores that will eventually lead to a lower cost per click rate. So, how do we increase ad relevance?
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Involve keywords in the text of your advertisement
When people see the exact terms they have been searching for on Ads it gets easier for them to relate and find them relevant. Including keywords in headlines or descriptions can serve a helpful purpose and attract a relevant audience to your business. You can also try adding the keyword in the display URL, this way people will find your website more relatable.
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Make sure to select keywords with care
The best website design company suggests that one should always choose keywords carefully for their texts. The reason being is quite simple to understand, if you involve keywords that are directly related to the theme then it will help people relate much more. Using 5-20 keywords per ad is the best way and try to lay hands on long-tail keywords to target a more specific audience.
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Keep it simple yet, enthralling
Always try to make your ads simpler, this will help you gather the attention of a larger audience. This is because more and more people will relate easily. Try to highlight those extraordinary characteristics of your product or service. The main agenda of an ad after all is to help you stand out of the competition right? Also, make sure to use a personalized touch to your ad copy that encourages the user to click on it and show interest in buying from you.
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Try and test more than one ad
Digital marketing news says experimenting and using the trial and hit method is one of the best ways to hit the right ad for one platform. Try to use different keywords and see which one fits the best along with the advertising goals you are trying to accomplish. Try Google Ads to automatically rotate ads between various groups and get to know which one is performing the best.
Conclusion:
Improving and experimenting are two things in digital marketing that will help you overcome any obstacle. So, always try to make sure you explore and experiment with your strategies to find out which is the best one.
